The word brand comes from Norwegian Brandr which means a sign of fire.
Initially, branding is used to mark livestock with a certain brand or sign.
The oldest trademark that still survives today is Wedgwood, a ceramic company from the British founded in 1759.
The Nike logo, Swoosh, was originally only paid by $ 35 by its founder, Phil Knight.
Coca-Cola has a very iconic logo with typical red and white writing. However, in 1985, they made a controversial decision to change the color of the logo to black and white.
Apple is a company famous for the bite apple logo. This logo was designed by its founder, Steve Jobs, and was inspired by the story of Adam and Eve in the Bible.
Famous brands such as McDonalds, KFC, and Coca-Cola have a red color as the main color in their branding. This is because the red color is considered to increase appetite and arouse feelings of joy.
In 2010, Google changed their logo into an interconnected Google letter, which was then referred to as Google Doodle. This was done to celebrate the company's 12th anniversary.
The Lego brand has a very simple logo, only in the form of Lego writing in red and white. However, this logo is very famous and easy to remember by children and adults.
Good branding can increase the selling value of products or services, as well as making consumers more loyal to the brand. Therefore, branding becomes very important in the business world.
