10 Interesting Fact About Consumer behavior and marketing psychology

Transcript:

Languages:

• Consumers are more likely to buy products that have additional features or benefits than products that only meet basic needs.
• Color can affect consumer purchasing decisions. For example, red can make consumers feel aroused and impulsive.
• Placement of products on a shop rack can also affect consumer purchasing decisions. Products that are placed in a position that is more easily visible and accessed tend to be sold more.
• Consumers are more likely to buy products that have famous brands than less well -known brands.
• Price is not the only factor that influences consumer purchasing decisions. Other factors such as product quality, brand, and user experience also play an important role.
• Consumers are more likely to buy products that have positive testimonials from other users.
• Promotion and discount can influence consumer purchasing decisions. Consumers tend to be more interested in the products offered at discounted prices or special promos.
• Product safety and safety is also an important factor in consumer purchasing decisions. Consumers are more likely to choose products that are felt to be safe to use.
• Consumers tend to buy products that make them feel prestigious or prestigious.
• Consumer behavior can be influenced by social factors such as reference groups or current trends.