10 Interesting Fact About eCommerce

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• Since 2020, the number of internet users in Indonesia has increased sharply to more than 196 million people, which makes ecommerce more popular in Indonesia.
• According to Statista data, Indonesia's ecommerce market value is estimated to reach US $ 40.5 billion in 2021.
• Tokopedia and Bukalapak are the two largest ecommerce in Indonesia, with a number of users up to tens of millions of people.
• Shopee is also one of the most popular ecommerce in Indonesia, with massive discount campaigns such as 9.9 and 11.11.
• The use of digital payments is increasing in Indonesia, with Gopay, Ovo, and Linkaja being one of the most popular payment methods in ecommerce.
• In addition to physical products, ecommerce services such as food bookings, airplane tickets, and hotel reservations are increasingly popular in Indonesia.
• Based on Nielsen data, beauty and personal care products are the categories of ecommerce products that are most sought after by Indonesian consumers.
• Affiliate and dropshipping programs are increasingly popular in ecommerce Indonesia, where sellers can market other people's products and take advantage of the sale.
• One of the ecommerce challenges in Indonesia is logistics, where product delivery to remote areas is still difficult to do.
• Some ecommerce in Indonesia also began marketing local products and MSMEs, as an effort to support the local economy.